Studio Idents

Idents (studio animations) are what we first see when a film starts; it is the little animation or logo that a production company uses so viewers know who they are and recognise them. These animations are usually very unique so we straight away know who have made the film we are watching. The reason why these indents change is because they represent the company so they may be trying to change their image or the ident is following the theme of the films.

There are two types of production companies that make these idents. They can be considered as a "major" or an "indie". Major means that this company is one who has been around for a long time and and is one of the leading film production companies; these companies work in hollywood making huge box office films. On the other hand indie means an independent production company that creates films outside the majors studio system. They are just one company who is owned by a single person and only use there own resources. The type of film could be own that are not involve in a certain topic and just a "random" film. this means the movies are usually low budget.

Below are some videos of the ident changes that major companies Universal, Pixar and Metro Goldwyn Mayer productions have made. These production companies have been around for a long time so we see a rough 100 years of change they have done. Pixar has changed there ident as they now want to be associated with children animations therefore they changed from a boring grey square to a fun lamp whereas universal seems to change its theme tune occasionally to fit the film itself.  MGM has the same style of ident with the lion but has only changed as they are making the companies image more modern, this is why the last in the video is compatible with 3-D movies. Furthermore the writing they have translates to "art for art's sake" and this could suggest they are classic, classic and make good films.

Below are some videos of indie film production companies idents. These companies are Lionsgate and Entertainment One. Lionsgate ident has changed as they want to see more technical and high tech as their new indents have gears and mechanics. Entertainment one ident has changed but for unknown reasons but we assume it is because they are just making it better so viewers think the business is up to date and modern.